Blake Morgan exposes Spotify’s fatal flaw.

20/03/2018

Yesterday, Digital Music News re-published an article that was originally posted by the Huffington Post and promptly removed. Why, well as it appears, it’s not because of pressure from the streaming giant, it’s because author Blake Morgan, in the words of Bryan Maygers from the Huffington Post, recounted a conversation that if disputed the Huffington Post would be unable to verify. Below is an excerpt from the e-mail sent to Morgan by Bryan Maygers.

“We’re not making any judgment about the accuracy of the claims made in the piece, but the contributors platform is intended as a place for commentary based on the established factual record, not original reporting. If anyone were to dispute your account of the meeting in question, we wouldn’t be able to verify or stand behind the quotes.”

Recently Jazz In Europe published an article focusing on the Wixen Music Publishing 1.6 Billion law suit against Spotify. In the article I tried to put this action into context as I was sick of seeing Ill informed comments from musicians on Social Media in regard to this news. The issue is far more complex and comments as “Fuck Spotify” are not helpful and show a lack of understanding as to how the music industry works in 2018.

Now that said, I have to admit I’m all for streaming, it’s the way of the future, however there are problems. The main issue is the level of payment content creators and rights holders receive for propagating the streaming platforms with the content these services NEED to exist.

The article the Huffington Post removed titled “Spotify’s Fatal Flaw Exposed: How My Closed-Door Meeting with Execs Ended in a Shouting Match” was penned by artist advocate Blake Morgan and he summed up the problem in a clear and succinct manner. Morgan wrote in his introduction:

“I love streaming – I love making playlists, I love being able to download streamed music so I can listen when I’m offline, and I love being able to bring that music with me. In short, I think it’s a great distribution method.

What I don’t love is how little musicians get paid for all that streaming. It’s not fair –– not even close. What’s more, middle-class music makers are the ones who are hit hardest, whose businesses are threatened, and whose families are put at risk. So how can I be against the way streaming companies treat musicians but not be against streaming itself?

The same way I’m against the electric chair, but not against electricity.”

Morgan went on to expose the way Spotify executives see their platform and the fact that they were not awear that their product was MUSIC!

The article was based on Morgan’s personal account of a meeting he attended with Spotify Executives. I recommend reading this article as in my opinion, it’s right on the mark.

Read the article here.

As musicians, we should not be fighting streaming, we should be leveraging the power that streaming provides and at the same time insisting that the platforms compensate creators for their content.

To finish, I would like to add one caveat. Let’s not turn this into a “Bash Spotify” session, they are not the biggest problem. That honor goes to Google and their platform YouTube. It’s here that the majority of music is streamed and also here that the least amount of royalties are paid.

I’m going to close with Blake Morgan words:

“Remember…musicians love electricity. It’s the electric chair we hate.”

Note:
For those unaware, Blake Morgan is known not only for his music as a solo artist, and for the label he runs, ECR Music Group but also for his inspiring editorials on HuffPo. He also founded the website irespectmusic.com and created the hashtag #irespectmusic.

About

Andrew has more than 30 years experience working in the Performing Arts field and has a long and successful track record in both Arts & Media management and as a performer. Prior to his current function Andrew was the founder and orchestra manager of the successful Baroque Orchestra "Il Concerto Barocco" and A&R Manager at Dot Time Records.